ThrivingArc B2B SaaS ROI Calculator

Forecast your profit by adjusting your Meta ad campaign metrics.

Campaign & Business Metrics

Monthly Ad Spend $5000

Avg. Annual Contract Value (ACV) $15000

Cost Per 1,000 Impressions (CPM) $45.00

Ad Click-Through Rate (CTR) 1.5%

Landing Page CVR (to Lead) 20%

Lead to Booked Call Rate 8%

Sales Call Show-Up Rate 80%

Sales Team's Close Rate 25%

Monthly Management Fee $7500

Agency Revenue Share (on Gross Revenue) 10%

Ad Impressions

% CTR

Ad Clicks

% LP CVR

Leads Generated

% Book Rate

Calls Booked

% Show Up

Calls Attended

% Close Rate

New Clients

NET PROFIT

ROI

Metric	Result
Gross Revenue Generated
Total Agency Fees
Net Revenue (after fees)
Total Ad Spend
Cost Per Lead (CPL)
Cost Per Call (Booked)
CAC Payback Period i Months needed to recover customer acquisition cost based on ACV

Total Revenue

Total Ad Spend

Total Agency Fees

Cumulative Net Profit